Testimonials

A Farm-Born Idea
Mane 'n Tail began in 1970 with a simple idea on a family farm. Phil and Bonnie, passionate equestrians, wanted to create a shampoo that would help their horses achieve show-stopping manes and tails. Mixing ingredients in their own kitchen, they developed a formula that delivered incredible results.

From Home-Made to Manufactured
It wasn't long before equestrians discovered the secret to long, silky manes and tails. Mane 'n Tail moved operations to a manufacturing plant in Phillipsburg, NJ. While we have expanded over the years, so has our product selection with an array of equine and pet products.

A Legacy of Care
Today Mane 'n Tail remains a family business with Phil and Bonnie's son, Devon, carrying on their legacy. He continues to champion the original vision of creating high-quality products that work for everyone-whether they have hooves or heels! From our farm roots to your stall, we're proud to help you unleash your inner shine.