2020 Wow!!!…. Mane ‘n Tail… Georgina Bloomberg… the GCL’s New York Empire Team!

“Start spreading the news…Mane ‘n Tail and Georgina Bloomberg have made it official for 2020 and we are overjoyed to have her as a Brand Ambassador for Mane ‘n Tail,” states Devon B. Katzev, President of Straight Arrow Products, Inc, the makers of the Original Mane ‘n Tail.

Photography by: Gus Philippas

In 2019, the New York Empire Team (founded and owned by Georgina Bloomberg) approached Mane ‘n Tail to be a sponsor for her team that competes in the GCL and the rest was history! Mane ‘n Tail continues for a second year to be committed as a sponsor for the New York Empire team in 2020 and we couldn’t be happier!

Katzev states, “We really admire the drive, passion and competitive spirit of Georgina, plus she is a natural fit with Mane ‘n Tail because she really uses our products, and finally we are very excited to root for ‘our home team’ in the GCL team show jumping Championship series!”

Now here’s the ‘Wow’!

For the 2020 season over a casual lunch with Ms. Bloomberg at Old Salem Farm during the 2019 Spring Shows, she became a Brand Ambassador for Mane ‘n Tail!

Ms. Bloomberg states, “I have been a fan of Mane N Tail products for years, so to be able to work with them and represent them on so many levels is such an honor. I am also so excited to have Mane n Tail back as a supporter of our GCL team, New York Empire. Our team is committed to not only trying to put out top results every time, but also to looking our best and having a company and partner that helps us succeed in that is the perfect fit. We are all grateful to have such a great brand on board and are so thankful to Mane n Tail for believing in us and supporting us.”

The connection and synergy with her organically unfolded and the mutual benefit is a definite alignment as stewards of not only horses, but other animals as well.  Georgina Bloomberg gives back in a way that connects to the deepest values that Mane ‘n Tail shares to help keep animals, healthy, happy, clean and cared for.

Georgina Bloomberg Giving Back

Out of this partnership, Mane ‘n Tail is also aligned with The Rider’s Closet, a philanthropic program that Ms. Bloomberg started in 2006.  The program’s mission is to ensure that riding apparel is accessible to scholastic riding programs, pony clubs, equestrian camp programs, equine charities and individual riders in need.  The program serves riders of all ages and at every level of horsemanship.  In 2019, The Rider’s Closet merged with the EQUUS Foundation, which is the only national charity in the United States 100% dedicated to ensuring the welfare of America’s horses and fostering the horse-human bond. They protect America’s horses and strengthen the bond between horses and people by empowering; inspiring and educating the horse community.

Mane ‘n Tail is pleased to be able to provide grooming products to equine charities across the country with EQUUS Foundation Guardian status to help make all horses shine.  The affiliation with both organizations that Georgina holds so near and dear to her heart, are a perfect alliance for the Mane ‘n Tail brand…the horse to human connection.  After all, we make shampoo and conditioner products that are shared by both horses and people!  “Georgina Bloomberg’s skills in the arena and her philanthropic efforts make her one of our most notable Brand Ambassadors,” says Devon.  He continues, “She is down-to-earth, loves horses and genuinely cares, while using her talent to help promote causes she is passionate about. We welcome her aboard with open arms and value the relationship!

As for the 2020 GCL team, Mane ‘n Tail will be excitingly tracking and virtually traveling and supporting The New York Empire Team. Check it out at Manentailequine.com. Top international riders are among a host of new talent joining GCL teams in 2020 for another high-octane championship.

Here are the 2020 New York Empire Team riders:

Georgina Bloomberg (USA); Scott Brash (GBR); Shane Breen (IRL); Spencer Smith (USA); Daniel Bluman (ISR) and Denis Lynch (IRL).

“We had a spectacular team in 2019 and were competitive in the league, but I am looking forward to 2020 even more,” said Bloomberg.  She continues, “ I look forward to competing alongside Scott, Daniel, Denis and Spencer once again this season, and we welcome Shane to our lineup.  His strength as a rider and string of horses are going to expand our talent even further.”

Fans can follow all the action on GCTV live streaming as the GCL series travels across the globe. Locations include the likes of Miami Beach, London, New York, Paris, Rome, Madrid, Stockholm, and Shanghai. Riders kick off the competition in Doha, Qatar, from 5 – 7 March. In September, The GCL Finals bring the riders to New York and then GCL Super Cup at the GC Prague Playoffs in November. Viewers around the world will be able to enjoy all aspects of the event; expert commentary, analysis, interviews and backstage insights as the great battle of the teams unfolds.

We are all looking forward to the excitement for what is in store this 2020 season!!! Check out the GCL season dates here!