A textured photo of the Katzev farm with a fenced in area with barrels strewn about for riding and obstacles.

Our Mission

Man in a blue jacket standing next to a horse in an outdoor setting

Our Promise, From the Beginning

At Mane 'n Tail, our mission has always been simple: "Satisfy the Customer." From our family farm roots to becoming a trusted name in horse grooming products and personal care, that promise remains at the heart of everything we do. Every product we make, crafted in our own state-of-the-art facilities, reflects our commitment to quality, performance, and tradition. Because when you choose Mane 'n Tail, you're choosing a brand that cares about you, your animals, and results you can count on.

Devon riding his horse Jarey on his family farm with a fence in the background

Our Simple Mission

"Satisfy the Customer" is a simple but true statment... My family started Straight Arrow in our home on our family farm with this simple mission! Our grooming and personal care products are designed with high quality ingredients, meeting the same performance standards time and time again for overall customer satisfaction.

Devon looking into a large vat of on a catwalk

Made with Care in Pennsylvania

While we don't manufacture on the farm today, we manufacture all of our own products in our state-of-the-art facility in Lehigh Valley, Pennsylvania with a continued drive and commitment for quality products that stand the test of our tradition to Satisfy the Customer!

A photo Ashyn, Devon, and a winner. Ashyn and Devon are holding a basket for the winter

A Thank you to Our Customers

We want our customers to know we'll continue to do our part always to "Satisfy the Customer." On behalf of our Straight Arrow family, we thank all of our customers who continue to make us the choice for grooming and personal care needs. Thank you!

-Devon B. Katzev, Straight Arrow President

Discover More from Mane 'n Tail


  • A black and white picture of Bonnie, Devon's mother, holding a baby Devon while on horseback.

    Our Story

    Read more about the Mane 'n Tail story including the brand's inception, our history and where we are today.

    Read More
  • A woman holding a phone outward. The women is standing next to a horse

    Frequently Asked Questions

    Gain more insight on questions frequently asked by users of Mane 'n Tail.

    Read More
  • A person putting on 3.4 ounce Mane 'n Tail Hoofmaker on the back of their left hand. In front of a beige background

    Hoofmaker for Hooves and Hands

    Mane 'n Tail's Hoofmaker was formulated for horses hooves to add strength and flexibility, but it can be used on hands too!

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  • All products made in the US
  • Family Founded, Family Owned
  • All products made in the US
  • Family Founded, Family Owned
  • Same Day Shipping

    Orders shipped same day when placed before 2pm EST

  • Customer Service Line

    For any questions call us directly at 610-882-9606 weekdays from 9am-4pm EST

  • Satisfactory Performance Guarantee

    Mane 'n Tail provides a satisfactory performance guarantee for all products